Some quick thoughts:
McCain's goals: On economic policy: cut spending, particularly earmarks and pork. Key to foreign policy: we're winning in Iraq and victory there must be achieved no matter what the cost.
He also wanted to make Obama look like he's naive and doesn't understand how things work. "Obama doesn't understand . . ." I think the repetition of this line was effective. Close: I don't think he has knowledge and experience to be president.
Obama's goals: Economic policy--help the middle class. Foreign policy: Get out of Iraq and into Afghanistan; get Osama.
Obama needs to make McCain look like he's rigid, impulsive, and out of touch. I don't think he's done it.
I'm biased, and I'm in no position to judge who won on Main Street.
I'm disappointed that McCain did as well as he did--no major or at least obvious gaffes. He held his own
for the most part as a "communicator" where you think that Obama would
run rings around him. The political question is not who's right--most people don't know enough to judge when there's a difference on the facts or of opinion--but who makes the stronger attack and who defends his positions better.
So Obama was ok. I think he came across as more agreeable, comfortable, and poised, and McCain came across as kind of crotchety. But, and this is where I could be wrong, McCain came across as more aggressive, and I think scored more points on his attacks. I think that's what has to be done in these venues, but maybe that kind of aggression turns off Main Streeters more than it wins them over. I found the way McCain kept talking over Obama to be boorish, and maybe other people were put off by that. It's one thing to be aggressive; it's another thing to be a bully. He never looked at Obama. He was, I thought, unlikable. So while Obama won the body language debate, he still was playing more defense--and he shouldn't be. He got some punches in, but not nearly as many as he should have.
I was hoping for Obama to find a more compelling, memorable way to negatively frame McCain. I don't think he made a strong case for how miserably the kind of policies and philosophy that McCain supports have failed. And McCain made his absurd world-view sound almost reasonable and respectable. McCain was helped more by this debate than Obama was, and in a race that shouldn't be this close, that's not a good thing.
The Obama campaign has to find a way of condensing its attacks into key, repeatable ideas that people will remember. There was a lot of detail in Obama's remarks, but not much that was memorable. People will remember McCain's "Senator Obama doesn't see to understand. . ." People will remember the victory in in Iraq idea. Will people remember anything from Obama's remarks? Maybe the "wrong, wrong, wrong", bit on the middle east. But it just wasn't as compelling as it needed to be.
SATURDAY UPDATE: The conventional mainstream wisdom this morning seems to be that Obama won. That's a relief to me, because on points I think he lost: you win not by being right but by making more attacks that go without being effectively rebutted. Obama made fewer attacks and did not effectively rebut many of McCain's attacks. But I suppose if we've learned anything in the last eight years actually winning a debate is irrelevant.
At this point what the base of either party thinks is irrelevant; what
takes shape as CW in the mushy middle of undecideds does. And, to be honest, I
don't know anybody whose opinion is not already made up, so it's
difficult for me to fathom how anybody who has not made up his mind by
this point thinks. So I'm just taking the media reaction as a kind of indicator.
So whether McCain won on points or did not, it's important that he be perceived to be the loser. I think the media and elite opinion has shifted irrevocably toward Obama starting about two weeks ago. McCain's desperate antics during this time have been perceived by these people as over the top, and they now see McCain through a different lens than they did before the convention. So as we saw with Gore and Kerry, when the media don't like you, and they have established in their heads a negative narrative, it has an enormously powerful shaping influence on public opinion of undecideds. That McCain has squandered his advantage with the media, whom he often called his 'base', is one of the truly remarkable developments and more significant blunders of his campaign.
P.S. This from a McCain supporter at the American Spectator:
Obama actually won style points by repeatedly noting topics on which he agreed with McCain or credited him. This is a year when the public is absolutely sick of nastiness and wants evidence that somebody can lower the volume of discord. McCain might have the record of reaching across the aisle, but Obama has the style -- and got that point across tonight brilliantly, just by his attitude. Conversely, McCain did well once or twice to say that Obama "just doesn't understand." But when he did it a sixth or seventh time, it sounded mean and condescending.
Frankly, I was surprised. Just in the last 12 hours I had begun grudgingly crediting McCain because I thought that his gambit of sticking his nose into the bailout negotiations had actually turned out to be surprisingly helpful, in that it got the House conservatives a hearing at the table in a way they would not have had. I predicted at about 6:30 to a colleague that McCain would find a way to rattle Obama tonight; I had one of my "gut feelings," like the one I had before the Ryder Cup (correctly in the case of the Cup), that McCain would have a trap for Obama or would goad him into a sound-bite mistake. I was wrong. Overall, despite my criticisms, McCain did okay tonight; I think most Americans would be at least semi-comfortable with him as president. But McCain did NOT knock Obama off stride and Obama was more likable and quite sufficiently competent-seeming. Obama started the night ahead in the polls, and I think he extended his advantage in the debate.
Hillyer has the same reaction to his guy as I had to mine--did OK, but not well enough to advance his cause. We'll see if there's any more separation in the polling next week.
UPDATE 2: Schaller gets what I'm talking about:
By my informal count, at least six times McCain said Obama "doesn't understand" this or that. I find that condescending, but maybe it's working with swing voters. I dunno.
What I do know is that Obama did not come up with the caustic, repeatable sound bite. Can somebody explain to me why Obama didn't interrupt just once to say, "You know, Senator McCain keeps saying I don't understand this or that, but on the biggest foreign policy and military decision of the past 40 years -- the Iraq invasion -- the senator got it wrong. Repeat: Wrong. So he ought to save all his condescending lectures about who understands what, because he didn't understand what was at stake in Iraq, and that misunderstanding cost us 4,000 lives and a trillion dollars."
Now that's a rebuttal. There were several occasions when Obama could have made the point that it was in fact McCain that did not understand or was getting it wrong, and he let them pass. In a debate any assertion is considered true until it's rebutted. I think the debate is the principal high-profile venue when Obama and Biden have to make the case how wrong McCain and the Republicans are on just about everything. Obama's best because most memorable moment was when he told the audience how repeatedly wrong McCain has been on issues relating the Middle East. If he has been so consistently wrong in the past, what reason have we to believe he will not be consistently wrong in the future?